Physeo · Creative Direction
TMP-SMX
An extravagant masquerade of gilded cages, elaborate disguises, and conspicuous excess.
I live where medicine meets art.
I turn the intricacies of medicine and science into visual scenes and editorial stories — precise in their substance, imaginative in their telling, and made to invite a closer look.
A lavish masquerade where moderation wasn’t invited. An evening at a contemporary-art museum. A bowling alley on league night. Look closely: the decorations, the guests, even the objects tucked away in the background, are more than meets the eye. These worlds speak a language of symbols: an object might represent an antibody, a mechanism of action, or a histopathologic finding. My work at Physeo began with those symbols — drawing from our shared vocabulary, inventing what was missing, and imagining a scene where they could all belong. Familiar symbols took on new forms without losing their meaning. Working with illustrators and writers, I helped bring each world into focus, pairing meticulous medical detail with atmosphere, humor, and a story to follow. Nothing required you to guess the meaning: we gave you the decoder. What first looked like an unfamiliar world became one you could read.
An extravagant masquerade of gilded cages, elaborate disguises, and conspicuous excess.
An evening at a contemporary-art museum, with renal pathology on display.
In a loft inspired by Warhol’s Factory, familiar faces change complexion, spilled milk becomes sculpture, and a heart shares its canvas with handcuffs.
Flying saucers hover over a farm where the barn clock races and the cattle have attracted unwelcome attention.
A retro racing game gives the recurring demands of diabetes care a visible structure.
A bowling alley on league night, all patterned shirts, improbable refreshments, and competitive theatrics.
Behind the counter of a bakery and wine shop, an obstinate piping bag frustrates the baker while a toucan has succumbed to the nearby berries and wears the evidence on its beak.
At an ice-fishing camp, a raft frozen into the lake continues to collect parking tickets, its mounting fines completing a playful echo of a particular pharmacologic treatment’s name.
I’m Emily Anne Dinning, MD — a writer, editor, and creative director working across medicine, science, and art.
The details that hold my attention often contain another story: a microscopic finding, an unlikely association, an ordinary object with the beginnings of something extravagant. My work moves from research and science journalism to visual medical education and handmade art, following those possibilities into forms others can read, explore, and remember. In poetry, personal essays, and video editing, that same attention turns toward rhythm, atmosphere, and the feeling that lingers after the final line or frame.
An ambulance becomes a consultation room. An Impressionist painting offers a way into chemistry. The advice to drink more water becomes a question of how much is too much. My writing moves between science journalism, health communications, and educational essays, drawing on interviews, scientific detail, and unexpected associations to bring a subject into focus. The voice changes with the piece: precise, conversational, and often irreverent.
Medical knowledge takes shape through inquiry and interpretation, then finds expression in the ways we teach, write, and explain. My work in pathology, experimental oncology, and medical education spans laboratory investigation, peer-reviewed publication, and textbook authorship. Across these forms, close attention to evidence shapes both the questions being asked and the language used to explain them.
An unusual pattern of fat replacing heart muscle becomes the starting point for this case report and literature review.
Immune cells can be given a more precise target.
The visual language continues on the page.
Fever Dream begins with an ordinary object and follows it somewhere considerably less ordinary.
A collar becomes a field of colored stones. A bag acquires its own small constellation. Rhinestones, unexpected textures, and strange little treasures accumulate into accessories that treat excess as a form of expression. I design and make each piece, carrying its character through the styling, photography, and words that introduce it to the world.
A detachable collar with an extravagant sense of occasion. Faceted stones gather into a dense composition of color and light, turning a small detail of getting dressed into the whole point.
A portable treasure chest, with the treasure on the outside. Color and sparkle spill across an everyday accessory, turning its surface into a small, wearable spectacle.
A confection for the hair: frosting-like swirls, bright sprinkles, and tiny sweets turn the headband into a dessert that refuses to stay on the plate.
Small ribbon roses gather around a soft band, their pale petals and green leaves turning a simple accessory into a miniature garden.
An everyday vice becomes a small, glittering absurdity. Cigarette-shaped earrings trade ash for sparkle, staged among glossy red lips and disco reflections.
Sentiment, with the volume turned up. Fuzzy hearts in pale pink and fuchsia multiply across a headband, giving a familiar shape a softer, more mischievous life.
Designed and made by me, usually one piece at a time.
Visit Fever Dream on Etsy ♡